Week 4

This was a defining week for finally coming up with our studios identity and motto. We were experiencing a lot of trial and error when it came to phrasing our thoughts and principals in a neutral and straightforward way so that our clients could easily understand what we stand for and what kind of work we would like to be doing and are good at doing.

Additionally, we decided on who is best for which position and tasks and as someone who naturally takes charge I agreed to be the art director, creating and curating most of the content and making sure we are on track and everything gets done on time and at its best quality.

Notes:

  • Logo; introduction animation/gif thing; (Caroly, Glenn)
  • Aesthetics; (Caroly, Monika)
  • Website; (Meena; everyone)
  • Documentation; (Glenn)
  • Type selection; (Monika)
  • Identifying target group/clients and our message/identity; (Dobra)

Instagram posts -> everyone needs to find a piece of work that fits the overall aesthetic and is okay with posting it on the studio ig; (Meena)

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